Brand Kit · for press, partners, and the team
Use our brand correctly. We made it easy.
Everything you need to mention, link to, or write about Essentras. One canonical source — keep it bookmarked.
Color
One brand color. Two if you count black.
Click any swatch to copy the hex code. Brand palette pulled directly from the @essentras Instagram identity.
Logo
One wordmark. Two color states.
The logo is lowercase essentras in Inter 800 with a violet dot. Black on light backgrounds, white on dark. The dot is always violet. That's it.
On light backgrounds
color="ink"Default state. Use on white, near-white, or pale-tinted backgrounds. Wordmark in ink-900 (#0a0a0a), dot in accent (#7C3AED).
On dark backgrounds
color="white"Inverted for dark hero sections, photo overlays, video. Wordmark in white. The dot stays violet — never tint it for legibility.
Scaling — same mark at every size
Square icon · team vote pending
Which one becomes the favicon?
The horizontal wordmark doesn't work at 16×16 (browser tab) or 1024×1024 (iOS app icon). We need a square mark. Here are 4 candidates, each with a clear logic. Vote below.
A. Violet square + white ‘e’
Stripe pattern. Brand color dominates 100% of the icon footprint. The “e” carries the wordmark recall. Maximum brand-color real estate against other apps in a row.
- · Brand purple is the icon — instant recognition
- · White "e" still legible at 16px
- · Stripe / Linear / Notion-style pattern
- · Works against any background — has its own bg
- · No dot signature carried over
- · Less unique vs other letter-icons
B. White square + violet ‘e’
Quieter version. Letter is the brand color but bg disappears in dark UI. Reads as “sophisticated/editorial” rather than “brand-shouting.”
- · Lighter visual weight in app rows
- · Plays well with macOS Dock / iOS dark mode
- · "e" is the brand color, fully visible
- · Disappears against white bg without subtle outline
- · Less commanding in attention contests
C. Violet square + white dot
Pure brand signature. The same dot that's in the wordmark, scaled up to be THE mark. No letter. The most ownable shape because almost nobody does this.
- · Strongest brand continuity — same atom as wordmark dot
- · Reads at 16px (a dot survives any compression)
- · Truly unique — no other SaaS uses centered-dot icons
- · Memorable, abstract, premium
- · No "e" → brand recall depends purely on color memory
- · Could read as "recording" indicator on hover
D. White square + violet dot
Maximum minimalism. Just the brand atom on white. The visual equivalent of a press deck — quiet, confident, lets the dot speak.
- · Most refined / editorial feel
- · Echoes the wordmark dot exactly (just the dot)
- · Works at any size — a dot is the minimum mark
- · Easy to miss in browser tab row (low contrast)
- · Light bg = no real estate for brand color
All 4 side-by-side · simulating a row of apps
In your iOS/macOS dock
On a dark UI (Slack / Discord / dark Safari)
Browser-tab favicon scale (16px) — the survival test
How to vote
Open this page on your phone + laptop. Look at each option in real contexts — favicon row, mobile home screen, Slack workspace icon. Don't pick what you like in isolation — pick what wins attention against 40 other apps. Reply to hello@essentras.com with your pick (A / B / C / D) + one sentence why.
Typography
Two typefaces. Both free.
All hosted on Google Fonts. No licensing fees. Whole stack ships in < 30KB compressed.
Inter
- Weights used
- 400 · 500 · 600 · 700 · 800 · 900
- Tracking
- −4% on display, default on body
- License
- OFL (free, no attribution required)
- Why
- Reads as modern B2B (Stripe, Linear, GitHub all use it)
JetBrains Mono
- Weights used
- 400 · 500 · 700
- Use
- Numbers, tags, code, metric chips
- License
- Apache 2.0 (free)
- Why
- Tabular-numeric — DA / DR / price line up in columns
Usage rules
Hard yes. Hard no.
- ✓Use the lowercase wordmark with violet dot — that's the brand.
- ✓Use Inter ExtraBold (800) for the wordmark, always.
- ✓On dark backgrounds, invert wordmark to white. Dot stays violet.
- ✓Honor minimum clearspace — one lowercase "x" height on all sides.
- ✓Below 14px, the dot disappears at certain DPRs. That's fine.
- ✓Scale uniformly. The dot scales proportionally with the wordmark.
- ✗Don't capitalize "Essentras" in product copy — lowercase always.
- ✗Don't add a period after the wordmark ("essentras." is dated).
- ✗Don't put "since 2018" or any date stamp next to the mark.
- ✗Don't wrap the wordmark in a circle, badge, or colored container.
- ✗Don't use Gilroy, Montserrat, or any non-Inter typeface for the mark.
- ✗Don't apply shadows, strokes, outlines, gradients, or skew transforms.
- ✗Don't stretch horizontally or vertically.
- ✗Don't recolor the dot — it's #7C3AED (accent), always.
Voice & tone
Direct. Specific. Human.
Specific rules
- Use numerals. "60", not "sixty". "7 days", not "seven days". Numbers catch the eye.
- No em dashes (—). Use commas, periods, colons, or shorter sentences.
- No "elevate", "empower", "unlock", "leverage", "ecosystem", "synergy", "innovative", "cutting-edge", "robust", "seamless", "best-in-class".
- One claim per sentence. If you need "and" twice, you have two sentences.
- Lead with the outcome. "300% engagement growth" beats "We help brands grow".
- Lowercase nouns in body copy. "publisher", "placement", "outlet" — not "Publisher", "Placement", "Outlet".
- "Tier-1" hyphenated. Never "Tier 1" or "T1".
For press
Company at a glance.
- Brand name
- Essentras
- Spelling
- One word. Lowercase preferred. Plural form. Not 'Essentra' (singular).
- Pronunciation
- /ɛˈsɛntrəs/ (eh-SEN-truss)
- Founded
- 2026
- Category
- Premium PR & content distribution marketplace
- One-line pitch
- Get cited by AI Overviews, ChatGPT, Claude, and Perplexity. 1,000+ vetted publishers, transparent pricing, AI-powered matching.
- Tagline
- Publish where it matters.
- Press contact
- hello@essentras.com
- Domain
- essentras.com